Customer management and marketing
The subject"Client management and practice management" in the basic massage skills module provides essential knowledge for the successful operation of a massage practice. It begins with building and maintaining a client file, emphasizing the importance of a well-maintained client file. Participants will learn techniques to effectively manage client data and comply with data protection and legal requirements.
Another focus is the design and maintenance of the working environment. Here, participants learn how to design the massage area in the best possible way to create a welcoming atmosphere. High standards of hygiene and cleanliness are taught, and the need for regular maintenance and care of massage rooms and equipment is emphasized.
The third area of the subject focuses on marketing and customer retention. The basics of marketing for massage practices are explained and participants develop strategies for attracting and retaining customers. The use of social media and other digital marketing tools to increase the reach and awareness of the practice will also be addressed.
This subject provides comprehensive training in client management, practice management and marketing to ensure the successful operation and growth of your massage practice.
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